SMS vs Apps: Which is Best For Your Business?

April 4th, 2016|

So you’ve heard that mobile apps are where it’s at, everyone who wants to dominate the mobile market must have an app and that anyone who’s anyone has a smartphone. The important thing to note is that these are all sweeping generalisations. In the UK, 66% of adults now own a smartphone (Ofcom) which means that a third of the adult population [...]